What’s inside
the Box?

It’s a modern myth that less than 5% of cargo containers are inspected before entering the U.S.

The contents of all containers are well documented for review by Customs and Border Protection. Sophisticated analytics are deployed to target cargoes for investigation.

The result is a highly secure cross-border supply chain ... and an abundance of information about global commerce and markets.

About 90%¹ of the world’s trade by volume ...

Almost 50%² of incoming U.S. trade by value ...

At some point in its life cycle, just about every
product you use at home or at work³
We know a good deal about what’s inside the “box” or container used to transport cargo across the oceans by ship (and, upon arrival, inland by truck or train) — including the details of when it got on board, where it’s to end up, and whose cross-border transaction sent it on its way.

In the aftermath of the September 11 terrorist attacks, much has been made of the danger of admitting the “Trojan box” into U.S. ports. Responding to the alarm, the 9/11 Commission Act of 2007 set a 2012 deadline for scanning 100% of U.S.-bound containers before they leave foreign ports.4

But, the trade and transport sector has consistently argued, attempting to scan every one of the 11 million or so containers that enter U.S.
seaports each year would exact unacceptably high costs, not the least of which would be to throttle global trade flows (and so hand the terrorists a victory they have not been able to achieve by direct attack).

Put another way, the ultimate aim of any trade security measure must be to facilitate trade, not shut it down. Timely information is the key to balancing security and facilitation.

As then-Commissioner of Customs and Border Protection (CBP) Ralph Basham told the Journal of Commerce in 2008, “We’ve got to get smarter about what we do, because we cannot inspect, interview all of these people and things that come across the border — we can’t do it.”
What Is Inside The Box
 
During Basham’s tenure, the CBP established the National Targeting Center - Cargo (NTCC) to consolidate intelligence, “to analyze information, identify what is truly at risk, and put it back on the front line so officers have a better idea of what it is they should be looking for. It’s one thing to have one face at the border. It’s a whole other thing to have one mind at the border, and that’s what we need to get to.”5

It is important to note that the digital imaging of container contents that is mandated by the 2007 Act is distinct from the scanning by radiation detectors to which 98% — soon to be 100% — of all arriving sea-borne containerized cargo is subjected.6

The U.S. Government Accountability Office (GAO) in its June 2008 report on the several challenges to 100% scanning noted such practical concerns as port congestion, space constraints, and not-ready-for-prime-time technologies. In addition, the GAO remarked: “International partners state that 100% scanning is inconsistent with accepted risk managment principles and diverts resources away from other security threats.” 7

In February 2009, newly-confirmed Homeland Security Secretary Janet Napolitano, acknowledging the complexities of negotiating agreements with America’s many trading partners, told Congress that her department will probably not be able to meet the deadline for 2012 offshore scanning.

At the same time, Napolitano assured Congress that close to 100% of inbound containers are being screened, a process that requires astute analysis of information about cargo, rather than physical examination of cargo. 8

Jayson P. Ahern, Acting Commissioner of CBP, described the screening process as one of the multiple layers of strategy to “receive, process, and act upon commercial information in a timely manner so that we can target, in a
very specific fashion, the suspect shipments without hindering the movement of commerce through our ports.” 9 [See the box, next page.]

Chain of custody

Where does the information come from? The importers and exporters who buy and sell cargoes, and the shippers and shipping intermediaries who carry the cargoes. Full disclosure about shipments, backed by documentation and available online, is the price of admission to a secure transport system.

The CBP likens supply chain security to establishing a chain of custody for evidence.10 As a shipment changes hands, controls to ensure its integrity must be in place. Under its Customs- Trade Partnership Against Terrorism (CTPAT), the CBP has set security standards for each link in the chain, and will certify that companies adhere to these standards and are therefore “known shippers” who can count on speedy and efficient processing of their cargoes.

Documenting this chain of custody is nothing new. As soon as merchants gave up traveling with their goods and began entrusting them to ships’ captains to take to market, accurate written accounts of the cargoes, their destinations and the terms of their conveyance came into use — as in this bill of lading from 1248, “...Eustace Cazal and Peter Amiel, carriers, confess and acknowledge to you, Falcon of Acre and John Confortance of Acre, that we have had and received from you twelve full loads of brazil wood and nine of pepper and seventeen and a half of ginger for the purpose of taking them from Toulouse to Provence, to the fairs of Provence to be held in the coming May, at a price or charge of four pounds and fifteen solidi in Vienne currency for each of the said loads.” 11

Today’s cross-border commerce rides on an ocean of documents — originally paper, now mostly (but not entirely) digital. Among them:
What Is Inside The Box
 
The master bill of lading (B/L) is a document issued by the carrier (or its agent) to the party shipping goods. It is both the contract of carriage and a receipt for the cargo accepted for transport. It includes the names of the consignor (usually the seller) and consignee (usually the buyer), the ports of departure and destination, the name of the vessel, the dates of departure and arrival, a list of goods with the kind and number of packages along with marks and numbers on the packages, the weight and/or volume, and the freight rate and amount.
   
The house bill of lading, also known as the freight forwarder’s bill of lading, is the B/L issued by the freight forwarder or NVOCC (non-vessel owning common carrier) to the shipper for goods which are to be consolidated with other shippers’ cargoes in one consignment (say, a full container) by the forwarder for shipment to a common destination port (where the consignment is deconsolidated for delivery).
   
The manifest issued by the carrier (or its agent) summarizes all the B/Ls issued for a particular voyage of a particular vessel.
   
So a high-volume shipper dealing directly with a ship line would receive a master B/L for its goods. Similarly, a forwarder or NVOCC would receive a master B/L from the ship line in return for its consolidated shipment. On the other hand, shippers that send their goods through forwarders or NVOCCs would receive house B/Ls from those intermediaries.

Carriers bringing imports into U.S. ports are required to file their manifests with U.S. Customs. Most carriers (but not all) file their manifests electronically via the Automated Manifest System (AMS).

Freight forwarders and other intermediaries, referred to as NVOCCs (for non-vessel owning common carriers), are also required to file
Multi-layer Security
   
Customs and Border Protection (CBP) uses a multi-layered approach to ensure the integrity of the supply chain from the point of stuffing through arrival at a U.S. port of entry. This approach includes:
   
Advanced information under the 24-Hour Rule and Trade Act of 2002 (supplemented now by our Importer Security Filing requirements)
   
Screening the information through the Automated Targeting System (ATS) and National Targeting Center - Cargo (NTC-C)
   
Partnerships with industry and the private sector such as the Customs Trade Partnership Against Terrorism (C-TPAT)
   
Partnerships with foreign governments, such as the Container Security Initiative (CSI) and the Secure Freight Initiative (SFI)
   
Use of Non-Intrusive Inspection (NII) technology and mandatory exams for all high risk shipments
 
manifests documenting the consolidated shipments they put together for multiple shippers.
 
Advance notice
 
Post-9/11, the CBP implemented several changes to its disclosure requirements, resulting in more detailed information, sooner.

Until 2003, it had been the norm for carriers to transmit manifests electronically via Customs’ AMS 48 hours in advance of arrival — although electronic filing was not required and paper manifests could still be filed at the time of vessel arrival. NVOCCs were not required to file cargo manifests for inbound shipments. 12

This changed with the “24-Hour Rule” that requires both carriers and NVOCCs to report electronically to U.S. Customs manifest information about cargoes 24 hours before they are loaded for transport overseas. 13
What Is Inside The Box
 
The 24-hour rule requires that 15 data elements be supplied to identify the source, content and destination of cargoes — enough information to distinguish low-risk cargoes from those warranting a closer look.

Most important, the rule requires a “precise description” of the cargo and its weight; for sealed containers, the shipper’s declared description and weight. Where catch-alls such as “FAK” — “freight of all kinds” — and “general cargo” had once been acceptable, a more serviceable description was needed to serve as a reference when running X-ray and radiation scans on cargoes moving through foreign ports that have joined the Container Security Initiative.

In January 2009, CBP implemented an interim Importer Security Filing rule, subject to review and possible revision, that requires 10 new supply chain data elements from importers. In addition, carriers are required to file their vessel stow plans and container status messaging.

This program, known as 10+2, is likely to be the last significant change to supply chain disclosure requirements, at least as a means to foil terrorists. The JoC’s Peter Tirschwell remarks: “a new, expansive and potentially protectionist interpretation of security may be emerging. With terrorism at bay, new concerns such as food and product safety are rapidly gaining prominence.” Look for other agencies, such as the Consumer Product Safety Commission, to seek information that traces the origins of supply chains to ensure the security of food, drugs and product safety. 14

Commercial value

The same information that CBP uses to monitor the security of the supply chain can be used by commercial interests to track global markets and their buyers and sellers.
An affiliate of the JoC, PIERS Global Intelligence Solutions was the first and remains the leader in gathering, verifying, and retailing the information from such documents as the master B/L (for export trade data) and manifests (for import trade data). PIERS obtains its U.S. trade data under the Freedom of Information Act (FOIA) which makes federal records available to the public subject to restrictions aimed at protecting the nation’s security, the competitively sensitive information of businesses, and the privacy of individuals. [Note that 10+2 filings are not subject to FOIA disclosure.]

Manifest data collected from the U.S. Customs Automated Manifest System (AMS) is compiled and released (on magnetic tape) to PIERS each day. PIERS releases the data through its Web-based information products 14 days after receipt — that is, as soon as federal regulation permits: “not ... less than 10 days (exclusive of Saturdays, Sundays, and legal public holidays).”

PIERS puts the mandatory hold period to good use, verifying, validating and formatting the government’s data to make it more readily accessible. PIERS also supplements the data with more detail. For example, PIERS provides estimated values of cargoes. Here’s how the estimates are calculated:

     1. PIERS uses the values and weights of U.S. Foreign Waterborne Cargo in the U.S. Dept of Commerce, Census Bureau’s Waterborne Foreign Trade Data to calculate a “valueper- ton factor” for a cargo (dividing its value by its weight).

     2. PIERS has built reference tables that list a “value-per-ton factor” for such variables as direction of trade (in or out), U.S. coast, country (of origin for imports, destination for exports), and Harmonized Tariff Schedule (HTS) Code for commodities.
What Is Inside The Box
 
     3. PIERS applies the relevant factors from its tables to the container trade data it collects to derive an estimated cargo value for each transaction (taxes and duties NOT included).

Here’s a list of the distinct U.S. waterborne trade data elements PIERS provides:
   
Product Description (as shown on bill of lading or manifest)
Name and Address of U.S. Importer
Name and Address of U.S. Exporter
Name and Address of Foreign Shipper*
Harmonized Tariff Code and Description (added by PIERS)
U.S. and Overseas Port Name
Container Size, Quantity and TEU Count
Ship Line and Vessel Name
Manifest Number*
Cargo Quantity and Unit of Measure
Cargo Weight and Volume
Voyage Number
Estimated Cargo Value (added by PIERS)
Payment Type
Bank Name*
Shipment Direction
U.S. and Overseas Origins and Destinations
Marks and Numbers*
Bill of Lading Number*
Container Number*
Customs Clearing District*
Name and Address of Notify Party*
Arrival and Departure Dates in U.S. Ports
Shipment Direction
Reefer, NVOCC, Ro/Ro, Hazardous Material and Financial Indicator Flags
Vessel Registry
PIERS Product Code (added by PIERS)
Vehicle Identification Number (VIN) (added by PIERS)
Estimated Freight Charge
  *Available only on imports
   
Digging deeper

PIERS Web-based information products leverage the trade database to deliver commercial intelligence to the point of business decision- making.
Just one example: With PIERS TI, you can select a consignee, notify or foreign shipper profile report to aggregate all shipments as well as a summary of shipment activity for the searched company name at the same address, within a specified timeframe.

If its trade activities pique your interest in a company — as a potential customer, a source of supply, or a competitor — you can dig deeper with PIERS Trade Profiles, available to nonsubscribers on a pay-per-view basis.

Buy a single-company Trade Profiles look-up online and you’ll get a report that identifies the company by its D&B D-U-N-S** Number. D&B’s nine-digit coding system assigns a company a unique identifier that also indicates its place in complex corporate structures. Your Trade Profiles report will also include business background information (sales, number of employees, etc.) and executive-level contacts, complete with their phone numbers, fax numbers and email addresses.

Nor is PIERS trade intelligence confined to U.S. companies. PIERS was the first to provide online profile summaries of overseas shippers, including summary of metric tons, TEUs (20- foot-equivalent units, the standard container measure), and number of shipments by commodity, carrier, U.S. port, country of origin, company location, and U.S. consignee.

Full circle

As noted above, the CBP sees the evidentiary chain of custody as a model for supply chain security.

In fact, the information generated by its disclosure requirements (and enhanced by PIERS) is used as evidence in product liability and toxic tort litigation. It has been used to support claims of dumping, diversion or violation of trade quotas; to track down trade-name and product counterfeiters; and to detect breach of contracts covering exclusive supply, distribution or joint venture arrangements with offshore partners.
What Is Inside The Box
 
More prosaically, waterborne trade data via PIERS is used routinely to focus global sales and marketing campaigns, test-run global business plans, identify sources of supply, and as a source of competitive intelligence. 15

PIERS trade data has public-sector uses as well. For example, official tallies of inbound cargo that transits U.S. ports for re-export provided by the Army Corps of Engineers and MARAD are based on PIERS data. The Drug Enforcement Administration, the Bureau of Alcohol, Tobacco and Firearms, and Customs all use PIERS data for law enforcement purposes. Coming full circle, Customs itself relied on PIERS to identify the ports to enlist in the initial phases of the Container Security Initiative.

What’s inside the box — and who is sending it to whom, where and when?

For virtually all U.S. containerized imports and exports, we have ready answers to these questions because full disclosure is a precondition of shipping. Omissions or discrepancies in the required information trigger immediate scrutiny. This is how we manage the risks of a global economy. That the resulting intelligence enhances the transparency of the global marketplace, enabling us to see more clearly the opportunities as well as risks, is a welcome bonus. 
 
 
**D&B D-U-N-S Numbers are proprietary to D&B, are licensed from D&B and are for internal use only.
D-U-N-S is a registered trademark of D&B.
 
For more information on what’s inside the box and other business trends, sign up for our newsletter, Intelligence@work
 
Credits:
Cover photograph and “Christmas in Containers” on page 1 provided by Container Shipping Information Service,
http://www.shipsandboxes.com
Endnotes:

1 U.S. Customs and Border Protection, cited variously,
e.g.:http://www.cbp.gov/xp/cgov/newsroom/commissioner/ speeches_statements/archives/2003/ jun192003.xml

2 Ibid.

3 From the Container Shipping Information Service at http://www.shipsandboxes.com

4 http://thomas.loc.gov/cgi-bin/bdquery/z?d110:H.R.1.
For a short summary, see http://www.govtrack.us/ congress/bill.xpd?bill=h110-1&tab=summary

5 R.G. Edmonson, “Hand on the Helm,” The Journal of Commerce, 10/27/2008.

6 Testimony of Acting Commission Jayson P. Ahern, U.S. Customs and Border Protection, before the House Appropriations Committee, Subcommittee on Homeland Security, on Cargo and Container Security, 4/1/09; available online at http://www.dhs.gov/ynews/testimony/ testimony_1238603858577.shtm

7 U.S. Government Accountability Office Report, “Supply Chain Security: Challenges to Scanning 100% of U.S.-Bround Cargo Containers,” GAO-08-533T, 6/12/ 2008, available online at http://www.gao.gov/new.items/ d08533t.pdf

8 Juliana Gruenwald, “Napolitano: DHS likely to miss cargo scanning deadline,” CongressDaily, 02/25/2009, available online at http://www.nextgov.com/nextgov/ ng_20090225_7302.php

9 Ahern, op. cit.

10 Customs and Border Protection, “Maritime Cargo Security in the Age of Global Terrorism,” 1/04/2007, at http://www.cbp.gov/xp/cgov/newsroom/highlights/ trade_news/cargo_security.xml

11 Roy C. Cave & Herbert H. Coulson, eds., A Source Book for Medieval Economic History, (Milwaukee: The Bruce Publishing Co., 1936; reprint ed., New York: Biblo & Tannen, 1965), pp. 159-160; text modernized by Jerome S. Arkenberg, Cal. State Fullerton, and available online at http://www.fordham.edu/halsall/source/ 1248billoflading.html

12 Christopher Koch, President & CEO, World Shipping Council, testimony before the House Committee on Transportation and Infrastructure, 3/13/2002.

13 Final Rules RIN 1515-AD11 67 FR 66318-66333 10/ 31/2002.

14 Peter Tirschwell, “Security’s New Realm,” The Journal of Commerce, 4/13/2009.

15 For more commercial applications of PIERS trade data, go to http://www.piers.com/Piersproducts/TIatWork.asp
What Is Inside The Box
 
 
 
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© 2009 PIERS,
a Division of UBM Global Trade