It’s a modern myth that less than 5% of cargo
containers are inspected before entering the U.S.
The contents of all containers are well documented for review by Customs and Border Protection. Sophisticated
analytics are deployed to target cargoes for investigation.
The result is a highly secure cross-border supply chain ... and an abundance of information about global commerce
and markets.
Content for New Div Tag Goes Here
About 90%¹ of the world’s trade by volume ...
Almost 50%² of incoming U.S. trade by value ...
At some point in its life cycle, just about every
product you use at home or at work³
We know a good deal about what’s inside the
“box” or container used to transport cargo across
the oceans by ship (and, upon arrival, inland by truck or train) — including the details of when
it got on board, where it’s to end up, and whose cross-border transaction sent it on its way.
In the aftermath of the September 11 terrorist attacks, much has been made of the danger of
admitting the “Trojan box” into U.S. ports. Responding to the alarm, the 9/11 Commission
Act of 2007 set a 2012 deadline for scanning 100% of U.S.-bound containers before they leave foreign ports.4
But, the trade and transport sector has consistently argued, attempting to scan every one of the 11 million or so containers that enter U.S.
seaports each year would exact unacceptably
high costs, not the least of which would be to throttle global trade flows (and so hand the
terrorists a victory they have not been able to achieve by direct attack).
Put another way, the ultimate aim of any trade security measure must be to facilitate trade, not
shut it down. Timely information is the key to balancing security and facilitation.
As then-Commissioner of Customs and Border Protection (CBP) Ralph Basham told the Journal of Commerce in 2008, “We’ve got to get
smarter about what we do, because we cannot inspect, interview all of these people and things that come across the border — we can’t do it.”
During Basham’s tenure, the CBP established
the National Targeting Center - Cargo (NTCC)
to consolidate intelligence, “to analyze
information, identify what is truly at risk, and
put it back on the front line so officers have a
better idea of what it is they should be looking
for. It’s one thing to have one face at the border.
It’s a whole other thing to have one mind at the
border, and that’s what we need to get to.”5
It is important to note that the digital imaging
of container contents that is mandated by the
2007 Act is distinct from the scanning by
radiation detectors to which 98% — soon to be
100% — of all arriving sea-borne containerized
cargo is subjected.6
The U.S. Government Accountability Office
(GAO) in its June 2008 report on the several
challenges to 100% scanning noted such practical
concerns as port congestion, space constraints,
and not-ready-for-prime-time technologies.
In addition, the GAO remarked:
“International partners state that 100% scanning
is inconsistent with accepted risk
managment principles and diverts resources
away from other security threats.” 7
In February 2009, newly-confirmed Homeland
Security Secretary Janet Napolitano, acknowledging
the complexities of negotiating agreements
with America’s many trading partners,
told Congress that her department will probably
not be able to meet the deadline for 2012
offshore scanning.
At the same time, Napolitano assured Congress
that close to 100% of inbound containers are
being screened, a process that requires astute
analysis of information about cargo, rather than
physical examination of cargo. 8
Jayson P. Ahern, Acting Commissioner of CBP,
described the screening process as one of the
multiple layers of strategy to “receive, process,
and act upon commercial information in a
timely manner so that we can target, in a
very specific fashion, the suspect shipments without hindering the movement of commerce through our ports.” 9 [See the box, next page.]
Chain of custody
Where does the information come from? The
importers and exporters who buy and sell
cargoes, and the shippers and shipping intermediaries
who carry the cargoes. Full disclosure
about shipments, backed by documentation and
available online, is the price of admission to a
secure transport system.
The CBP likens supply chain security to establishing
a chain of custody for evidence.10 As a
shipment changes hands, controls to ensure its
integrity must be in place. Under its Customs-
Trade Partnership Against Terrorism (CTPAT),
the CBP has set security standards for
each link in the chain, and will certify that
companies adhere to these standards and are
therefore “known shippers” who can count on
speedy and efficient processing of their cargoes.
Documenting this chain of custody is nothing
new. As soon as merchants gave up traveling
with their goods and began entrusting them to
ships’ captains to take to market, accurate
written accounts of the cargoes, their destinations
and the terms of their conveyance came
into use — as in this bill of lading from 1248,
“...Eustace Cazal and Peter Amiel, carriers,
confess and acknowledge to you, Falcon of Acre
and John Confortance of Acre, that we have had
and received from you twelve full loads of brazil
wood and nine of pepper and seventeen and a
half of ginger for the purpose of taking them
from Toulouse to Provence, to the fairs of
Provence to be held in the coming May, at a
price or charge of four pounds and fifteen solidi
in Vienne currency for each of the said loads.” 11
Today’s cross-border commerce rides on an
ocean of documents — originally paper, now
mostly (but not entirely) digital. Among them:
The master bill of lading (B/L) is a document
issued by the carrier (or its agent) to the
party shipping goods. It is both the contract
of carriage and a receipt for the cargo accepted
for transport. It includes the names of
the consignor (usually the seller) and consignee
(usually the buyer), the ports of departure
and destination, the name of the vessel,
the dates of departure and arrival, a list of
goods with the kind and number of packages
along with marks and numbers on the packages,
the weight and/or volume, and the
freight rate and amount.
The house bill of lading, also known as the
freight forwarder’s bill of lading, is the B/L
issued by the freight forwarder or NVOCC
(non-vessel owning common carrier) to the
shipper for goods which are to be consolidated
with other shippers’ cargoes in one
consignment (say, a full container) by the
forwarder for shipment to a common destination
port (where the consignment is
deconsolidated for delivery).
The manifest issued by the carrier (or its
agent) summarizes all the B/Ls issued for a
particular voyage of a particular vessel.
So a high-volume shipper dealing directly with
a ship line would receive a master B/L for its
goods. Similarly, a forwarder or NVOCC would
receive a master B/L from the ship line in
return for its consolidated shipment. On the
other hand, shippers that send their goods
through forwarders or NVOCCs would receive
house B/Ls from those intermediaries.
Carriers bringing imports into U.S. ports are
required to file their manifests with U.S. Customs.
Most carriers (but not all) file their
manifests electronically via the Automated
Manifest System (AMS).
Freight forwarders and other intermediaries,
referred to as NVOCCs (for non-vessel owning
common carriers), are also required to file
Multi-layer Security
Customs and Border Protection (CBP) uses a
multi-layered approach to ensure the integrity of
the supply chain from the point of stuffing
through arrival at a U.S. port of entry. This
approach includes:
Advanced information under the 24-Hour Rule
and Trade Act of 2002 (supplemented now by
our Importer Security Filing requirements)
Screening the information through the Automated
Targeting System (ATS) and National
Targeting Center - Cargo (NTC-C)
Partnerships with industry and the private
sector such as the Customs Trade Partnership
Against Terrorism (C-TPAT)
Partnerships with foreign governments, such
as the Container Security Initiative (CSI) and
the Secure Freight Initiative (SFI)
Use of Non-Intrusive Inspection (NII) technology
and mandatory exams for all high risk
shipments
manifests documenting the consolidated shipments
they put together for multiple shippers.
Advance notice
Post-9/11, the CBP implemented several
changes to its disclosure requirements, resulting
in more detailed information, sooner.
Until 2003, it had been the norm for carriers to
transmit manifests electronically via Customs’
AMS 48 hours in advance of arrival — although
electronic filing was not required and
paper manifests could still be filed at the time of
vessel arrival. NVOCCs were not required to
file cargo manifests for inbound shipments. 12
This changed with the “24-Hour Rule” that
requires both carriers and NVOCCs to report
electronically to U.S. Customs manifest information about cargoes 24 hours before they are
loaded for transport overseas. 13
The 24-hour rule requires that 15 data elements
be supplied to identify the source, content and
destination of cargoes — enough information
to distinguish low-risk cargoes from those
warranting a closer look.
Most important, the rule requires a “precise
description” of the cargo and its weight; for
sealed containers, the shipper’s declared description
and weight. Where catch-alls such as
“FAK” — “freight of all kinds” — and “general
cargo” had once been acceptable, a more serviceable
description was needed to serve as a reference
when running X-ray and radiation scans
on cargoes moving through foreign ports that
have joined the Container Security Initiative.
In January 2009, CBP implemented an interim
Importer Security Filing rule, subject to review
and possible revision, that requires 10 new
supply chain data elements from importers. In
addition, carriers are required to file their vessel
stow plans and container status messaging.
This program, known as 10+2, is likely to be the
last significant change to supply chain disclosure
requirements, at least as a means to foil
terrorists. The JoC’s Peter Tirschwell remarks: “a
new, expansive and potentially protectionist
interpretation of security may be emerging.
With terrorism at bay, new concerns such as
food and product safety are rapidly gaining
prominence.” Look for other agencies, such as
the Consumer Product Safety Commission, to
seek information that traces the origins of
supply chains to ensure the security of food,
drugs and product safety. 14
Commercial value
The same information that CBP uses to monitor
the security of the supply chain can be used
by commercial interests to track global markets
and their buyers and sellers.
An affiliate of the JoC, PIERS Global Intelligence
Solutions was the first and remains the
leader in gathering, verifying, and retailing the
information from such documents as the master
B/L (for export trade data) and manifests (for
import trade data). PIERS obtains its U.S. trade
data under the Freedom of Information Act
(FOIA) which makes federal records available
to the public subject to restrictions aimed at
protecting the nation’s security, the competitively
sensitive information of businesses, and
the privacy of individuals. [Note that 10+2
filings are not subject to FOIA disclosure.]
Manifest data collected from the U.S. Customs
Automated Manifest System (AMS) is compiled
and released (on magnetic tape) to PIERS
each day. PIERS releases the data through its
Web-based information products 14 days after
receipt — that is, as soon as federal regulation
permits: “not ... less than 10 days (exclusive of
Saturdays, Sundays, and legal public holidays).”
PIERS puts the mandatory hold period to good
use, verifying, validating and formatting the
government’s data to make it more readily
accessible. PIERS also supplements the data
with more detail. For example, PIERS provides
estimated values of cargoes. Here’s how the
estimates are calculated:
1. PIERS uses the values and weights of
U.S. Foreign Waterborne Cargo in the U.S.
Dept of Commerce, Census Bureau’s Waterborne
Foreign Trade Data to calculate a “valueper-
ton factor” for a cargo (dividing its value by
its weight).
2. PIERS has built reference tables that list
a “value-per-ton factor” for such variables as
direction of trade (in or out), U.S. coast, country
(of origin for imports, destination for exports),
and Harmonized Tariff Schedule (HTS) Code
for commodities.
3. PIERS applies the relevant factors from its tables to the container trade data it collects to derive an estimated cargo value for each
transaction (taxes and duties NOT included).
Here’s a list of the distinct U.S. waterborne
trade data elements PIERS provides:
Product Description (as shown on bill of
lading or manifest)
Name and Address of U.S. Importer
Name and Address of U.S. Exporter
Name and Address of Foreign Shipper*
Harmonized Tariff Code and Description
(added by PIERS)
U.S. and Overseas Port Name
Container Size, Quantity and TEU Count
Ship Line and Vessel Name
Manifest Number*
Cargo Quantity and Unit of Measure
Cargo Weight and Volume
Voyage Number
Estimated Cargo Value (added by PIERS)
Payment Type
Bank Name*
Shipment Direction
U.S. and Overseas Origins and Destinations
Marks and Numbers*
Bill of Lading Number*
Container Number*
Customs Clearing District*
Name and Address of Notify Party*
Arrival and Departure Dates in U.S. Ports
Shipment Direction
Reefer, NVOCC, Ro/Ro, Hazardous Material
and Financial Indicator Flags
Vessel Registry
PIERS Product Code (added by PIERS)
Vehicle Identification Number (VIN) (added
by PIERS)
Estimated Freight Charge
*Available only on imports
Digging deeper
PIERS Web-based information products
leverage the trade database to deliver commercial
intelligence to the point of business decision-
making.
Just one example: With PIERS TI, you can
select a consignee, notify or foreign shipper
profile report to aggregate all shipments as well
as a summary of shipment activity for the
searched company name at the same address,
within a specified timeframe.
If its trade activities pique your interest in a
company — as a potential customer, a source of
supply, or a competitor — you can dig deeper
with PIERS Trade Profiles, available to nonsubscribers
on a pay-per-view basis.
Buy a single-company Trade Profiles look-up
online and you’ll get a report that identifies the
company by its D&B D-U-N-S** Number.
D&B’s nine-digit coding system assigns a
company a unique identifier that also indicates
its place in complex corporate structures. Your
Trade Profiles report will also include business
background information (sales, number of
employees, etc.) and executive-level contacts,
complete with their phone numbers, fax numbers
and email addresses.
Nor is PIERS trade intelligence confined to
U.S. companies. PIERS was the first to provide
online profile summaries of overseas shippers,
including summary of metric tons, TEUs (20-
foot-equivalent units, the standard container
measure), and number of shipments by commodity,
carrier, U.S. port, country of origin,
company location, and U.S. consignee.
Full circle
As noted above, the CBP sees the evidentiary
chain of custody as a model for supply chain
security.
In fact, the information generated by its disclosure
requirements (and enhanced by PIERS) is
used as evidence in product liability and toxic
tort litigation. It has been used to support
claims of dumping, diversion or violation of
trade quotas; to track down trade-name and
product counterfeiters; and to detect breach of contracts covering exclusive supply, distribution
or joint venture arrangements with offshore
partners.
More prosaically, waterborne trade data via
PIERS is used routinely to focus global sales
and marketing campaigns, test-run global
business plans, identify sources of supply, and as
a source of competitive intelligence. 15
PIERS trade data has public-sector uses as well.
For example, official tallies of inbound cargo
that transits U.S. ports for re-export provided by
the Army Corps of Engineers and MARAD are
based on PIERS data. The Drug Enforcement
Administration, the Bureau of Alcohol, Tobacco
and Firearms, and Customs all use PIERS data
for law enforcement purposes. Coming full
circle, Customs itself relied on PIERS to identify
the ports to enlist in the initial phases of the
Container Security Initiative.
What’s inside the box — and who is sending it
to whom, where and when?
For virtually all U.S. containerized imports and
exports, we have ready answers to these questions
because full disclosure is a precondition of
shipping. Omissions or discrepancies in the
required information trigger immediate scrutiny.
This is how we manage the risks of a global
economy. That the resulting intelligence enhances
the transparency of the global marketplace,
enabling us to see more clearly the opportunities
as well as risks, is a welcome bonus.
**D&B D-U-N-S Numbers are proprietary to D&B, are licensed
from D&B and are for internal use only.
D-U-N-S is a registered trademark of D&B.
For more information on what’s inside the box and other business trends, sign up for our newsletter, Intelligence@work
Credits:
Cover photograph and “Christmas in Containers” on page
1 provided by Container Shipping Information Service, http://www.shipsandboxes.com
5 R.G. Edmonson, “Hand on the Helm,” The Journal of
Commerce, 10/27/2008.
6 Testimony of Acting Commission Jayson P. Ahern,
U.S. Customs and Border Protection, before the House
Appropriations Committee, Subcommittee on Homeland
Security, on Cargo and Container Security, 4/1/09;
available online at http://www.dhs.gov/ynews/testimony/
testimony_1238603858577.shtm
7 U.S. Government Accountability Office Report,
“Supply Chain Security: Challenges to Scanning 100%
of U.S.-Bround Cargo Containers,” GAO-08-533T, 6/12/
2008, available online at http://www.gao.gov/new.items/
d08533t.pdf
11 Roy C. Cave & Herbert H. Coulson, eds., A Source
Book for Medieval Economic History, (Milwaukee: The
Bruce Publishing Co., 1936; reprint ed., New York: Biblo
& Tannen, 1965), pp. 159-160; text modernized by
Jerome S. Arkenberg, Cal. State Fullerton, and available
online at http://www.fordham.edu/halsall/source/
1248billoflading.html
12 Christopher Koch, President & CEO, World Shipping
Council, testimony before the House Committee on
Transportation and Infrastructure, 3/13/2002.
13 Final Rules RIN 1515-AD11 67 FR 66318-66333 10/
31/2002.
14 Peter Tirschwell, “Security’s New Realm,” The Journal
of Commerce, 4/13/2009.